1. What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website or use an App. Cookies are widely used by online service providers in order to (for example) make services work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the Data Controller are called “first party cookies”. Cookies set by parties other than the Data Controller are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on through the web you are browsing (such as advertising, interactive content and analytics). The third parties that set these third-party cookies can recognize your computer both when it visits the website or service in question and also when it visits certain other websites or services.
3. Which cookies do we use?
- Google Analytics: We use the “Google Analytics” analysis service from Google Inc. (Google). Google Analytics is designed to record how users interact with a website. Events are recorded such as the initial, or frequent visits of the website. The events can be used to record other user interests as well, for example, for certain sections of the website or certain topic areas. Google is certified under the Privacy Shield agreement and offers a guarantee to comply with the European data protection regulations.
- Mixpanel: we use Mixpanel in our Website – a service offered by Mixpanel Inc. (Mixpanel), to collect technical data from our Website in a pseudo-anonymous manner so that we can better understand how users interact with our website. Mixpanel is used to be able to better understand and track activities within the website as well as to inform you based directly on your activities.
You can find more information about Mixpanel at https://mixpanel.com/terms.
- Facebook Pixel: Our website uses Facebook Pixel provided by Facebook Inc. (“Facebook”). We use the Facebook Pixel to track user behavior, which enables us to send you relevant, targeted advertising on Facebook. It’s a tracking pixel that collects information about you, which is used to build and optimize target audiences for Facebook ads. For example, it collects and sends data, which is connected to an identifier such as your name or IP-address, to Facebook regarding that you have visited our site and what you clicked on. The pixel sends this data to Facebook where it’s matched with your user profile if you have one. So, when we create an ad on Facebook, we can ask Facebook to target the ad to people who have visited our site and then it might pop up in your feed.
We do not collect or store any personal data about you through the Pixel, but Facebook does. If you would like to opt out of this data processing, you can use the settings and opt out options provided by Facebook under: https://www.facebook.com/ads/preferences/edit.
4. How can I deactivate cookies?
In addition to the mechanisms provided above, you can disable cookies through the Cookie Preferences Panel of the Website. You can access to this section in the cookies banner that will appear at the bottom of the website once you access to it for the first time. The cookies preferences will be divided in the following sections:
- Essential cookies: these cookies are necessary for the website to function and cannot be switched off in our systems. They’re usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
- Analytics cookies: we use Google Analytics and Mixpanel cookies to collect information about how visitors use our website.
- Tracking cookies: we use Facebook pixel to build a profile of your interests and show you relevant adverts on other sites.
You will be able to disable the last two sections (Analytics and Tracking cookies). To know more about them you should click the drop down next to each title, and it will provide you the full explanation of what they do. To disable them you should move the slider from on to off, this way we will not activate any pixel related to these specific cookies.